LiveCall: Decreasing Lost Sales Opportunities

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In today's interview Andrzej Morawski, CEO of LiveCall, shares his insights into customer service & explains how the startup helps companies understand their customers & boost sales:

Describe LiveCall in 50 words or less.

LiveCall is a live chat for voice calls. We’re focusing on increasing conversions and boosting sales. Our intelligent filters help to select the most prospective visitors on your website and engage them into real-time voice calls through the web browser. There is no need for any additional plug-ins or programs.

Which real life problems are you solving?

We solve two important problems:

The first one is lost leads. Every business owner should understand, that your website is a communication tool which should help convince customers to buy your products. Sometimes customers doesn’t find what they wants and leave to buy at your competitors. That’s the moment you’ve lost a chance to make money.

Secondly, if you’re a consumer that is interested in purchasing a product or service, but still have some questions, it’s not easy to speak with a real person. When you finally find the right phone number and dial it, you we usually hear (we all know that moment) “If you want to speak about …press 1” etc. Pretty annoying, don’t you think?

At LiveCall we’re trying to decrease these lost opportunities. When a custimer is on a product subpage, they’ll be connected directly to the person responsible for sales.

There are a lot of SaaS businesses aiming to improve customer service. Why should users decide for LiveCall?

Our tool provides the most personal contact with the customer. Chats are great in many situations, but they still create a barrier between you and your customer. You cannot use them to express emotions, like you can over the phone. It’s also much more suitable for more complicated products and services. On top of that it’s easier to understandably explain everything just by talking with customer than by sending them messages that could be misunderstood.

With ferocious competition and a booming trend to build new companies: How do you make sure you don’t get lost in the shuffle?

Measure, measure, and once again measure. That’s the only solution to stay on the right way. Independently of the path of activity you have to find out what works. If you will not improve, you will not grow and someone else will take your place. Furthermore it is the most important to focus on your own problem, clients and their needs. Competition it is not as important when you’re doing a good job.

In what ways do you measure your success and how do you make sure you don’t lose track?

Conversion is main determinant. There no such thing as magical, mysterious knowledge in business. The key to success is to find out what suits best for your customer segment. The best strategy for one enterprise can be a total disaster for another one. We’re not afraid of trying different things and making mistakes; as Albert Einstein said – “It is foolish to proceed always in the same way and expect different results”.

What were the biggest challenges you faced building your startup?

Creating a MVP that people will love. Our product is based on voice streaming technology. It is complicated from the technical side, so it took us a lot of time and effort to build something that actually works and is valuable for our clients.

What was your most memorable moment so far?

Participation in Axel Springer Plug&Play acceleration program in Berlin. It was amazing time because of the skills we gained in terms of business development and also from a personal side. A lot of valuable networking and meetings helped us improving LiveCall in an amazing way. If was also a great pleasure to meet so many startup founders.

What are your plans for the near future?

We’re constantly improving our product and we’re going to do so constantly to maximize customers benefits. In the next months we’ll try different sales strategies to grow faster and share lots of valuable content about inbound sales and marketing.

7 years from now: How did your startup change the world?

7 years from now we helped many companies understand their customers and to boost sales. The LiveCall widget appears on every third business website –  we dream BIG. It’s a very ambitious and difficult goal – but not impossible.

What advice would you give fellow founders for their startup?

Adopt and change your product according to customer feedback, and sell wherever and whenever you can.



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