Startup Scaleup Screwup (Wiley, 2019) is the new book by Jurgen Appelo that offers a dynamic collection of examples, principles, and practices that addresses head-on the challenges that entrepreneurs and intrapreneurs face.

Closing that final deal might take up more of your time than you want it to. To ease the pain of writing a convincing business proposal, we’ll walk you through the most important things to include!