In a world where digital transformation becomes the new normal, the eCommerce sector is dynamically evolving, too. New business models are pushing the boundaries of what can be sold online and new players are emerging on a daily basis.

GROW Mobility, the Startup Program powered by the leading European motorway company Brisa, offers innovative startups the opportunity to test their technology in a real environment – spanning 17 highways, more than 1.600 km of road infrastructure and over 8 million clients.