Do You Know How To Create A Great Investor Pitch Deck?

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Getting more money to develop your business requires a lot of time and energy. Especially when you are at the beginning, it is often a wise decision to present your business ideas to an investor. Therefore, you will need to start preparing a catchy presentation that will wow the investors and make them want to become part of your business.

Is there any successful formula for creating the perfect investor pitch deck? Each business is different. So, there is no universal guideline that secures your success. However, if you keep reading this article, you will understand that there are some golden rules which apply in all the cases. Follow the tips below and you will be able to convince the investors about the return they are going to get on their investment.

#1 Use Guy Kawasaki’s 10/20/30 Rule

The famous marketing specialist and venture capitalist created the 10/20/30 rule to help business owners find the investor able to save their business. The rule can be translated very easy: your pitch deck should contain maximum 10 slides, it should not take more than 20 minutes to present your idea, and the font you will use is the 30-point one. How simple is that?

Follow these rules and you will find how easy it is to focus on the most important aspects of your business and catch investors’ attention. If you find it difficult to summarize everything in just 10 slides, you can collaborate with Get Good Grade, Flash Essay, or Supreme Dissertations. They offer top-notch business writing services and can prepare the presentation for you.

#2 Start With The Main Point

Your investors are very busy people. Thus, it is very important to catch their attention from the beginning by exposing your vision and value proposition in the first slides. When you prepare your presentation, you should imagine what you would say if your investors asked you to convince them in just two sentences.

This means that you should concentrate on presenting what you are doing and how you plan to succeed. Investors are usually not impressed by presentations with fluff words, but by those that get directly to the heart of the problem. As long as you are clearly explaining which problem you are going to solve, what is the target market, and how you plan to find the solution for that specific problem, then you hooked the investors’ attention.

#3 Include Demos & Screenshots

Words are nice, but they are not enough – especially when you want to present a new product. You will need to use screenshots and prototypes if you want to impress your investors. If they don’t see how the product looks like and how it works, it will be very difficult to convince your investors that your business idea is actually going to work.

#4 Use The “Sandwich” Technique

People usually remember the beginning and the end of a presentation. Having this in mind, you should present the most important information in the introduction and conclusion. For instance, if your company already has a notable achievement, you should mention it in the first and last slide.

If you manage to catch the investors’ attention from the beginning, then it is very easy to keep them engaged during the presentation. What is more, by mentioning your achievements again in the conclusion, that is going to be the last thing they remember from your presentation. You can use the professional help of the writers from Hot Essay Service, Rewarded Essays, and Citatior to create a winning investor pitch deck.

#5 Talk About The Market

The success or failure of your business depends a lot on how you define your market. In general, a big market, together with a proven demand for the product or service that you want to launch, will form a business idea that can win a lot of investors. In addition, even if your market is already big, it also has to be a growing market that can bring more customers with time.

However, even if you are presenting a huge market potential, you should try to focus on a particular segment. Concentrate on giving information about the sub-segment that is going to buy your products and provide clear examples of how you are going to lead the market.

#6 Your Presentation Should Answer The Right Questions

We already mentioned how important the introduction and conclusion are. But this doesn’t mean that the rest of the presentation shouldn’t be catchy and informative. You will have to summarize your idea in 10 slides which need to be clear, concise, and full of valuable information. Below you can find a list of questions for which you should find an answer if you want to convince your investors:

  • What problem do you aim to solve?
  • What methods/products/services are you going to use to solve that problem?
  • What is your competitive advantage?
  • What methods do you already use to make money?
  • What do you want to change and keep from your methods to make more money?
  • How much revenue do you plan to make? How many customers will you have?
  • What is the size of your target market?
  • How does the competition look like?
  • How do you see your business in one year? But in five?
  • How much money do you need to make your plans work?

You should also be prepared to send your pitch in different formats (pdf, word, ppt) and through various means of communication (Dropbox, Google Drive, Email). In addition, your audience might be international investors who speak different languages. Therefore, you should do your research first and be ready with the translated version of your pitch. Count on Is Accurate for professional and fast translation services.

In conclusion, a clear and easy-to-follow investor pitch will help you win the capital you need for your business. Tell an interesting story and focus on your biggest achievements to gets the investors’ attention. Apart from that, stay real and courageous, and you have all the chances to be a winner.



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