How To Convert Your Audience Using Push Notifications

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Push notifications might be a new concept for your startup business. You’ve probably seen one before on your own smartphone, but what is it exactly and how can you use it to benefit your business?

This type of mobile message is essentially a point of contact from a third-party application that a user receives somewhat like a text message. The alert produces a banner containing text and sometimes images that attempts to interact with a user.

How can you increase the click-through rate (CTR) for your push notifications? Successful push notifications provide a sense of urgency that persuade the user to engage with the application. The message can also be personalized using more relaxed copy and emojis to better connect with the consumer. But why are these notifications better than other types of ads?

They directly promote the use of your mobile app. Once the user downloads your app, it’s likely that they will forget about it if they aren’t reminded. Push notifications can offer gentle reminders or time-sensitive promotions that keep your consumer connected with your brand. Be careful not to send too many alerts as this can drive users away.

Now that you have a general understanding of push notifications, check out the infographic below from CleverTap for tips regarding push notification best practices. The company analyzed over 40 billion push notifications in order to gather this data for you. The visual contains specific insights that will help you increase your mobile app retention rates.


Infographic via Clevertap



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