Creative Event Promotion Ideas To Increase Brand Awareness

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Event promotion is everything but an easy task. To ace it, check out these five tips:

Making yourself present in the industry isn’t easy. Brand awareness is something that many companies you haven’t heard of struggle with. Obviously, their marketing departments aren’t doing good enough of a job. And that job isn’t something small. There is no easy fix for becoming a major name in the game.

There are hundreds of strategies and no one can tell you 100% which one works the best. Therefore, take a look at some event promotion ideas that will increase brand awareness. You be the judge and tailor your own strategy:

#1 Use Social Media

Social media like Facebook, Twitter, LinkedIn and Whatsapp always serve as great free-of-charge platforms for companies. These can be used as platforms where you can build your brand and your audience. Start a blog and regularly feed your page new content and you’ll see that more and more people will recognize your business.

However, the key here is to create quality content. That’s what will set you apart from the rest. The goal is to stay relevant and on-topic. Keep your audience engaged and you’ll see those figures getting better in no time. And when these figures grow considerably, you can invite the audience to your event. The bigger the audience, the better the chances that your event will be a success.

#2 A Memorable Venue

When promoting an event, it is always important to have a good venue. For example, if you’re sending invitations by email, make sure to include details about the actual venue. Companies like Apple and Samsung usually use awesome venues that are captivating. For example, the previous Apple event was held in Steve Jobs Theater in Cupertino. It is a completely new complex and it looks awesome.

Of course, the audience will remember that event for the rest of their lives. So, make sure that you too get the best possible venue and use that to promote your event. If you find it too hard to learn how to get the most out of your venue, there are good venue marketing guides that can help. Do some research and you’ll learn how to take advantage of your event venue.

#3 Discovery Sites

This is a good promotion idea that the vast majority of entrepreneurs fail to recognize. Take advantage of discovery sites! People like to read reviews and guides, they look for comments before going to an actual event.

So, use the power of discovery sites to reach people by promoting your own event on the panorama of online guides and apps that exist today. For example, sites like Eventful, Spotify and LinkedIn make it easy for you to gather people of similar interests to your event. That’s yet another benefit of these discovery sites.

#4 A Unique PR Campaign

If you can, do everything to gain press coverage. Press coverage is like free advertising. Only it’s actually better than that. Why? Because editorial has more credibility and is more likely to convince potential new customers to check you out.

For example, maybe you could use your personal story to speak to people about your business? Or maybe you have just launched a special new product that could help thousands of people? Whatever you opt for, try to make it unique. It has to stand out from the rest.

#5 Freebies

We all love free stuff. That’s the truth! So, put your brand name on whatever stuff you can and then give it away!

You can put your brand name on koozies, pens, notebooks and then hand it out at local festivals. Just make the logo of your brand big enough so that everyone can see it clearly. Many say that this trick is ‘cheap’ but there is no denying that it is effective.


Generating brand awareness isn’t easy. Promoting your event isn’t easy either. But use these tips to combine the two. A good event will get you better brand awareness. It’s a win-win situation for you and your business.



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