5 Ways To Boost Sales On Your eCommerce Website

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There’s more to making a sale than offering a low price. In fact, if this was all that it took, every industry would have a single active retailer (the cheapest one) but this is clearly not the case.

Boosting sales, online or offline, is a fine art that requires patience, trust-building, a stable passive business structure and a ton of active effort. While this may seem as daunting, no one ever said that running a successful business is supposed to be easy. With that in mind and without further ado, here are five ways in which you can boost sales on your eCommerce website.

#1 Start A Blog

The most obvious method of boosting your eCommerce sales lies in starting a blog, developing a community and steering them towards your eCommerce website. Now, before you assume that this is just another mean of promoting your business or generating traffic, you need to understand that people who come from your blog aren’t just random online people, they’re qualified leads, the low-hanging fruits. Why? Well, because your blog belongs to your niche (or at least it’s supposed to), which means that people reading your posts already have a high chance of being interested in your products or services. When they click on the link leading towards your eCommerce website, they’re probably already contemplating the probability of getting the item and are currently checking the price.

Aside from this, launching a blog is a way of creating a loyal customer base, which is particularly important for two reasons. First, it keeps you constantly on the minds of your readers, which means that you stand a higher chance of turning these people into return customers or brand ambassadors. Only 8% of your most loyal return customers can make up to 40% of your entire profit, while brand ambassadors do the same job the influencers do, only for free and with somewhat smaller reach. Still, this ‘free’ part ensures that the ROI is always on the positive side.

Source: smile.io

#2 A Proper Image, Category, And Description

Think about a person in a store, considering whether to buy the product in their hand. If you try to visualize them, you’ll see them twisting, turning, touching and feeling them, even if they don’t have a way to estimate its state or quality in this way. Well, you can give them a, more or less, similar experience on your website by displaying images of the product from all sides, as well as by adding a detailed description (with a list of features) and by sorting it into a proper category.

#3 Emulate Top-Dogs

Every industry has its own leading companies and assuming that they are at the very top because they were the first to the niche or because they have the largest budget are completely beside the point. In fact, they’re focusing on the symptom rather than the cause itself. A company that opened up the niche was able to do so because they were the first to recognize it. They were also probably the first ones to make a new angle at which to approach their customers. As for the budget, you need to ask yourself what comes first, did they enter the industry as a giant or did they become a titan by having a superior business model and practices.

In the world of eCommerce, if you’re going to examine someone’s structure, Amazon is the most logical choice. For starters, they’re always the pioneers of innovation, which is something that even the smallest of eCommerce platforms can emulate (on a tad smaller scale). Second, they’re always there to accommodate their clients, be it through cutting-edge reimbursement tool or an outstanding customer service. Finally, from the very start, they refused to be limited to a single product or category, giving them a lot of maneuvering space in the business world.

#4 Use Email Marketing

With the ROI of 4400, email marketing is one of the ultimate tools for driving sales. Nevertheless, you can’t possibly hope to achieve the same effect from a purchased email list, as you would from the one that you’ve grown on your own. In the eCommerce industry, this is much simpler, seeing as how you can just insist on the email as a step in the registration process.

#5 Implement The Use Of Upsells

One of the oldest retail tricks is the implementation of upsells. We are talking about special, one-time purchases that are thematically and pragmatically tied to the item that they’ve already purchased. Nonetheless, in order for this to work, these upsells need to make sense. This is where you can turn to your analytical tools, the previous browse history of your customers and big data, in general. This powerful tech trend combination indeed shows promise of revolutionizing the world of modern eCommerce.


While sales may be your main objective at the moment, you need to think about longevity and sustainability, as well. Blogging won’t give you immediate results (until it gains large enough audience) and email marketing won’t bring the ROI you hope for until your list is large enough. Therefore, when it comes to boosting the sales on your platform and succeeding in the world of eCommerce, in general, patience is your closest ally.



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