WeissBeerger: Ushering A New Frontier In The Beverage Industry

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Ori Fingerer, co-founder & VP Business Development at WeissBeerger, shares his insights on the beverage industry & how their analytics tool meets the needs of beverage manufacturers and their customers:

Describe WeissBeerger in 50 words or less.

WeissBeerger is the leading Internet of Things & Big Data solution for breweries, soft drink manufacturers and bars. WeissBeerger’s unique mixture of hardware, software and data analysis is ushering in a new frontier in the beverage industry, defined by data-driven decision making and efficiency throughout the value chain.

How did you discover the need for your analytics tool? What problem are you solving?

We developed a unique solution to meet the needs of beverage manufacturers and their customers (bars, restaurants and other outlets). Beverage companies and outlets suffer from high inefficiencies and a total lack of information regarding consumption behavior and sales volume in the on-premise (the most vital part of their business, comprising approximately 400 billion US Dollars). The connected outlet is all about giving manufacturers REAL-TIME insight and understanding of the market in order to optimize pricing, improve operations, increase revenue and create a one-of-a-kind consumer experience.

How does the Beverage Analytics™ platform work?

In a short and simple installation we connect flow meters to the beer lines and integrate into the point of sale (cashier) systems. Our Beverage Analytics™ hub drinks the data, the data flows to the cloud through a 3G sim in the hub, where our unique algorithms and data scientists slice and dice the information and produce actionable insights to transform the way our customers run their business. This data is then presented on an easy-to-use dashboard and mobile application.

WeissBeerger: Ushering A New Frontier In The Beverage Industry

In what ways do you measure your success and how do you make sure you don’t lose track?

Number of markets – we’re now across the main markets in Asia, Europe and the Americas; Customer base expansion; Our ability to go from pilots to small scale projects to scale up stage. We have been able to do this due to our ability to meet the KPI’s and requirements from our customers.

Did customers use the beverage analytics tool like you imagined it in the beginning?

We are very excited to see the level of engagement of our customers. It’s one thing to sell a project, but it’s another to see customers utilizing the tool and optimizing their business accordingly.

Bootstrapped or financed: What fuels your startup now and what will in the future?

WeissBeerger has a very interesting investor portfolio that includes very serious VC’s, family offices and angel investors.

What were the biggest challenges you faced building your startup?

Convincing experts in their own field that there is a need for change.

WeissBeerger: Ushering A New Frontier In The Beverage IndustryWith ferocious competition and a booming trend to build new companies: How do you make sure you don’t get lost in the shuffle?

Making sure our customers are satisfied at all times and adapting to the customers’ needs.

What do you look for in team members?


Why would a talent join your team?

We operate in a very unique space – alcohol, startup and technology. A combination between work and leisure!

What was your most memorable moment so far?

Moving out of my apartment into our first office space.

7 years from now: How did your startup change the world?

Every bar and brewery will use the Beverage Analytics platform.

What advice would you give fellow founders for their startup?

Dream big.



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