Lesara Announces 33.33M EUR In Funding For Strategic Development & Expansion

Lesara, Berlin-based online fashion and lifestyle retailer, today announced a 33.33M EUR funding round led by new and existing investors in the U.K. and U.S. The capital is driving the direct-to-consumer retailer’s expansion into Sweden, Denmark, Spain, Belgium, and the UK. This round brings total funds raised by the company to 49.96M EUR million.

In 2016, Lesara saw 175% increase in revenue with over 1.5 million active customer base across Europe. The company’s current inventory is comprised of 100,000 fashion and lifestyle goods and adds 2,000 styles every week, the equivalent of a seasonal collection for some of its offline competitors.

Pioneering Agile Retail

“The entire Lesara team puts in a vast amount of effort every day to grow our expansion and to continuously improve the shopping experience for our customers,” said Roman Kirsch, CEO and founder of Lesara. “The ongoing support and confidence from our existing investors as well as new ones are a confirmation for us, that they believe in our vision and potential just as much as we do and is, therefore, both reward and incentive to keep on going because there is still a lot we want to achieve. We have only started to see the big disruption coming from agile retail and digitalization of commerce.”

As the pioneer in agile retail, a smarter, leaner, faster, data-driven version of fast fashion, Lesara analyses external and internal data to determine what products will sell. The vertically integrated merchant needs as little as ten days to spot a trend, have it designed, produced, advertised in the online store, and made available to an international audience.

The ability leverage algorithms in order to identify styles on a week-to-week basis upend the traditional fashion methodology of designing in bulk without consumer demand. The funding into this modern supply chain demonstrates the need for more efficient production cycles and turnaround times on emerging styles.

Flexible and short lead-times as the competitive advantage:

(c) Lesara

For more about Lesara check out our interview with CEO Roman Kirsch.

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