Infographic: What Are The Qualities Of A Winning Pitch Deck?

High-quality pitch decks are essential to raising seed money from angel investors and venture capitalists. Although it is the entrepreneur that must ultimately sell the concept to investors, pitch decks are often the qualifier that gets them excited to hear more about the business. When you aren’t there to speak for your startup, your pitch deck often does the talking for you.

On the other hand, a bad pitch deck can send the wrong message and cause investors to dismiss you before you even have the opportunity to stand in front of them.

In the world of startup funding, you have to be more than great. Only a small fraction of businesses are able to secure investor funding, while over 77% of business owners must bootstrap to survive. Furthermore, it can take as long as 3 years to raise investor capital, but 80% of entrepreneurs fail within the first 18 months; far before they are able to strike their first investor deal.

When it comes to impressing investors, being average isn’t good enough, and being great doesn’t cut it either. If you’re going to strike a deal in today’s competitive market, your pitch deck must be exceptional – but what factors make up an awesome pitch deck?

How To Create A Deck That Gets Funded

The first step to creating an impressive pitch deck is to have an impressive business – not just a creative concept. Even the most captivating pitch deck will not hide the shortcomings of your startup. Investing in a new startup is extremely risky, and investors are most likely to place their capital into a proven solution.

Fundable startups have several things going for them. They have a strong team with the skills necessary to scale the business, enough traction to validate their solution, and a proven strategy to reach their objectives.

A great pitch deck is able to explain what the company is, what it does, and why its needed, while also validating that a high-consumer demand exists. The catch is, it must achieve these things efficiently since the average investor only spends around 3 minutes and 44 seconds reading a pitch deck.

The best pitch decks use the right slides to get their point across – focusing on the most important details of the startup. In a study of 200 funded startups, for instance:

• 100% included a Team slide in their pitch deck;
• 96% included a Product slide; and
• 88% included a Problem slide; but
• Only 46% included a Why Now slide.

To create a pitch deck that wins, it’s important to know what elements are common among successful decks. The following infographic from ThinkLions details exactly what factors were common with decks that were funded and gives a few awesome tips to create a pitch deck that investors can’t ignore!

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