How To Deliver The Best Webinar Experience For eCommerce B2B

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There is no doubt webinars are powerful marketing tools for any business looking to establish a strong online presence. However, webinars are especially useful for eCommerce businesses that want to generate more leads, strengthen relationships, and expand their customer base.

Why is this so?

Unlike conventional brick and mortar businesses, most eCommerce stores don’t have a physical shop where customers can come in and browse.

As a result, customers can feel disengaged from your business, and in most cases disinclined to shop online. Although statistics show that 25% of the world population shop online, it can be difficult to build customer loyalty when a business is detached from its customers.

Webinars help to fill this gap, allowing you to virtually interact with your current and potential customers on a personal level. In this post, we highlight some tips to help you deliver the best webinar experience for your eCommerce B2B business.

#1 Choose The Right Day & Time

Your choice for the day and time for the webinar impacts attendance.

When choosing the best time for your webinar, consider your target demographics. Are you targeting local or international clientele? If both, which region of the world does most of your traffic come from?

Once you have this info, you’ll be able to set the day and time that allows for the maximum number of attendees. For example, if you’re target market is Australia, you’ll not want to host your webinar when it’s past midnight there.

#2 Pick A Reliable Webinar Platform

Picking a reputable webinar platform is very important as this ensures your session goes on uninterrupted.

Sure, Webex Cisco is a top choice for many large companies and was recently dubbed the editor’s choice by PC Magazine. But it might not be the best for you. There are many Webex alternatives that offer more value in terms of price and features and might be better suited for your eCommerce business.

A reliable webinar platform should make it easy for people to join (via desktop and mobile devices) and help you send reminders via email. It should also not be crammed with annoying adverts or have room limitations.

#3 Start With A Warm Introduction

When it comes to content creation, bloggers will tell you that a crappy headline (or introduction) sets the stage for crappy content.

At its core, a webinar is just another type of content.

As such, introduction matters. Keep in mind that your webinar audience will consist of many different types of viewers.

Some will be from your email marketing list — these are the ones who know you pretty well. Others will be from social networks and then there are those who’ll stumble upon your webinar without knowing anything about you.

To that end, it’s very important that you start your webinar with a warm introduction. The first part should be to introduce yourself on a personal level. Let your viewers know who you are and whether you’re an authority in the eCommerce industry.

Second, introduce the topic. Make sure to wrap it well here as this is the part that will determine whether the viewer will continue listening. What will the reader gain from the webinar? If you hit it well here, you’ll have won the attention of your viewers.

#4 Engage Your Audience

As mentioned earlier, webinars are essential tools in your eCommerce B2B marketing toolkit since they help to connect you with your audience.

That being said, a good webinar shouldn’t be a sales pitch. Your webinar should give precedence to audience engagement at all times.

So how do you engage your audience?

Rather than digging right into the meat of the topic, first create an environment of anticipation and excitement to hook up your viewers. For example, you could arrive 15 – 20 minutes early and have a quick chat with your audience, or ask regular questions to keep them engaged.

If done right, a webinar can give you unimaginable exposure while helping you build your brand and customer loyalty.




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