StartUs Presents: Trillenium

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Trillenium, a London based startup, has already secured considerate amounts of funding and is on its way to combine gaming and online shopping. Read more!

Describe Trillenium in 50 or less words.

Trillenium combines gaming with online shopping. With Trillenium you can enter a store just like in a game, browse around, shop, see other people shopping, see sales assistants, all just like in the real world.The platform is designed to integrate with existing online retailer’ systems, and hence revolutionize online shopping experience.

What does it bring to the community in terms of value?

It brings additional value to the current way of online shopping as we plan to bring virtual reality, gaming, and mobile technologies together to create an unseen experience with a social component. This means, everyone will be able to buy real items, talk to salesmen, try the clothes on, interact with other customers and have the purchased items delivered to their home addresses – only this time no need to be inside a store physically but virtually.

Women like to shop but not in the way current online stores work. They like to browse, they want to enjoy shopping. It’s not all about purchasing the goods, it’s more about the experience of browsing the stores. And Trillenium allows you to spend countless hours browsing through the stores, searching for your perfect piece of garments.

Also, Trillenium is compatible with all current virtual devices, such as Oculus Rift, Google cardboard, Sony Morpheus, etc.

Why did you decide to pursue your own dreams rather than someone else’s?

Actually, I do both. Along with running my own startup I also invest, mentor and guide other startups on their way to success. Both of these activities help me become a better entrepreneur, gain more experience and learn new things.

In 7 years from now: How did your startup change the world?

It changed the way people shop online. It also revolutionized e-commerce and started the new industry – v-commerce.

In what ways do you measure your success and how do you make sure you don’t lose track?

Having 2 exists and started 6 companies so far – I know that patience and persistence are the most important. Every startup is different and it is impossible to make a universal formula to measure the success. What is also important to know is that the best startups are usually disruptive and different from anything else, and it is impossible to measure it with the old tools.

Describe your typical working day from coming to the office to leaving it.

I don’t work from my office. I do have an office but I don’t go there. My working day is from 9am to 11pm, mostly on email and sometimes on the phone or Skype. I start my working day replying emails, and as emails are coming through the day, I work the whole day with coffee or meal breaks.

Already pivoted? Did customers use the service like you imagined it in the beginning?

Yes, we pivoted before the product hit the market. As I explained, we were unable to combine 40 companies with different ERPs into one system so we decided to find an even bigger client with only one ERP  and that was ASOS, one of the biggest fashion online stores in the world, with 88m unique users per month!

Bootstrapped or financed: What fuels your startup now and what will in the future?

Trillenium was financed by my own money. We had 3 investments already, and we are currently raising GBP 200k on Seedrs and we will raise another GBP 1.8m from VCs.

With ferocious competition and a booming trend to build new companies: How do you make sure you don’t get lost in the shuffle?

Easily. I keep up with the latest tech trends, work with professionals and listen to what they say.

What do you look for in team members?

Passion for tech trends and mad will. Those two are the winning match. As an experienced entrepreneur, I work only with A people – as Steve Jobs would say. Only the best people can make a successful company, not average. And this is what I’m looking at when searching for my team members. Only the best.

Why would a talent join your team?

To learn about high tech, experience working in fast-changing environment, meet professionals and gain new, useful skills.

What was your most memorable moment so far?

The day I sold my first company and the amount of money on my account 🙂

What advice would you give fellow founders for their startup?

Work hard, never give up, don’t let others get in a way of pursuing your dreams.



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