The Psychology Of Color: How To Choose The Right Color Logo

Every color has a meaning and a personality, and that’s why selecting the right logo color can make or break your business. Luckily, our friends at 99designs have analyzed over 14,000 logos so you can position your brand for success (yes, there’s actually science behind this).

Let’s find you the perfect logo color!

How Does Color Work?

Color is everywhere, and whether you know it or not each color you encounter gives you an emotional experience. Green and blue evoke a feeling of calm, and yellow makes you feel upbeat (and hungry).

Understanding the psychology of color can be a valuable asset for designers and entrepreneurs when choosing brand colors. Choosing the right colors means your audience will instantly know who you are, what you do and what you’re about. And — no joke — the wrong colors can drive them away.

Check out these three uses of color in packaging:

 

 

Each color speaks to a different aspect of the consumer. Green elicits peace and well-being. Pink is feminine with a touch of luxury. Brown is an earthy color associated with stability (doesn’t hurt that it’s the color of coffee, too).

Successful businesses use color meaning and psychology to influence a consumer’s brand experience.

What Colors Work Best For You?

Just like colors, your brand has a personality of its own, and consumers go after products that match their own personalities. Defining your brand personality helps customers make purchasing decisions, and it helps you target the right people.

So, what’s your brand personality? Start by asking yourself these six questions:

• Gender: Is my brand traditionally masculine or feminine?
• Tone: Is my brand playful or serious?
• Value: Is my brand luxurious or affordable?
• Time: Is my brand modern or classic?
• Age: Is my brand youthful or mature?
• Energy: Is my brand loud or subdued?

Your answers will give you an idea of your brand personality, and we’ll use that to see what color works best for you.

What Are Your Industry Colors?

Now that you have a sense of your brand personality colors, see where you fit in your industry.

Some industries lean toward certain colors. Tech favors blue and retail chooses red, agriculture goes with green. You can play it safe and join the crowd, or take a risk and do your own thing.

Want more details on your marketplace? Check out how colors influence your industry.

Over The Rainbow? Go With Your Gut.

Here’s your big takeaway: the best logo color for your business is the one that fits your brand. Most of the time that means follow the psychology of color, and 99designs’ Color-O-Matic tool will give you our best guess of the perfect color matches your business.

But if you’re looking at your logo color and thinking, “That just doesn’t feel right…” Then, it’s time for a gut check. If you’ve always wanted a red logo, then, dang it, get yourself a red logo! Just remember the emotions that your customers will bring to their experience with your business.

 

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