What Potential Do Educational Startups In Europe Have?

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Education is gradually switching to digital platforms enabling people from across the globe to access educational content without being physically present. We take a look at the startups driving this transformation.

There is huge potential in the education sector for those that are willing to invest. It is a $4 trillion market globally with expectations that it will continue to grow with projections standing at $252 billion by 2020. Governments in Europe are continuously urged to switch to digital platforms to provide a competitive workforce with the prerequisite skills for the job market. Of the applications downloaded from Apple store, 9% have an educational purpose. Startups in this sector require a favorable environment for them to succeed. Since 2017, the educational app market is expected to grow at a rate of 180% annually. There should be goodwill from the government and stakeholders with infrastructures in place to facilitate growth and success. In Europe, there are numerous companies that have the potential to transform the education sector for the better. Some of these companies are:


Founded in 2013, Edovo provides prisoners with customized tablets that can browse for controlled and specific information that is tracked such as cognitive behavioral therapy, academia, and vocational training. Over 5,600 incarcerated prisoners completed 162,000 lessons using Edovo. It is a worthy project as education is believed to reduce the possibility of recidivism by 43%. Edovo has won first place at the Global EdTech Startups Awards winning $10,000 and access to incubators worldwide.

Play My Way

It is considered as one of the most disruptive global startups, and its appearance at TechCrunch disrupt London proves this. It has also been named as the best app for children and for this they received $1 million in funding. It is an app that operates with other apps such as children’s games and YouTube on iPads. Parents use it to stop a game or video to ask a question that is related to the curriculum. It gives parents power over what their children learn and gives children an incentive to want to learn.


In partnership with educational publishers, Adaptemy creates personalized learning experiences for students at the same time empowering teachers. They strive to build digital products that are engaging to students. It has been used in schools in countries such as Finland, Germany, Slovakia, and Bulgaria to enhance student learning.

Primo Toys

It teaches children how to play, learn and create with technology. Its pioneering game, Cubetto, comes with a robot, maps, blocks, board and a storybook. While playing it, children take Cubetto on adventures around the map. Children learn complete programming basics and robotics. It is suitable for both home and class use. The company was founded in 2013 and is located in London and has so far raised over $1.18 million in funding.


During the 2015 Tallin Entrepreneurship awards, Lingvist was recognized as the brightest startup. It focuses on those seeking to learn a new language by offering personalized and adaptive approaches towards it. The software uses data analytics to establish what a user knows and what they need to learn to efficiently fill in the gaps. It speeds up the learning process, makes it better than classroom learning. Currently, over 500,000 users globally use this app to learn a new language making this app grow rapidly with unique features and software.

Cogni Toys

Their toys listen and respond to children. Started in 2015, the startup only needed $50,000 in funding but ended up with five times more. The toy can access the Internet using this feature to answer children’s questions about pretty much everything, even the cause and effect essay topic. Their flagship toy, Dino, supports both voice and emotion recognition and the more a child interacts with it, the more personal the conversations become.


In 2017, Facebook named Mondly app of the year. Mondly seeks to revolutionize how people learn languages online. It has a conversational chatbot which encourages its users to practice the language that they are learning continuously. It seeks to provide adaptive and fun lessons and offers instant feedback on pronunciations. It also gives users suggestions on words that will improve their vocabulary. Recently, they added a virtual reality app that allows users to converse with virtual characters. Founded in 2013, the company features 28 languages that people can learn from home.


Boclips is a video platform giving educational providers and publishers instant access to video clips related to their courseware. The high-quality videos offer limitless choices, no copyright violations or complications and curriculum search. New libraries are added on a weekly basis, and it boasts over 2 million ready clips from partners such as Associated Press, BBC, Getty, and Bloomberg. They upload the latest on a daily basis with content from over 30 partners. Its algorithm automatically matches the topics taught on the learning spectrum with related videos. The startup is based in London and is slowly taking education to another level.

Kubo Robot

Its robot, KUBO, is a fun device that accelerates learning in languages, music, coding, and mathematics by using its TagTile programming language. It emerged victorious in the 2016 Web Summit pitch competition. Its target audience is preschool and primary school children with its fun and easy approach to learning. Kubo has also come up with a platform where like-minded educators interact and exchange ideas.


Education is gradually switching to digital platforms enabling people from across the globe to access educational content without being physically present. These startups are turning education into easy and fun activities that even children can comprehend. With the push for digitalization, educational startups are turning both Europe and the world into one global educational village.



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