10 Mistakes You Make While Facebook Marketing

Below we discuss 10 killer mistakes social media marketers are making when Facebook Marketing. It’s important to note that the social media landscapes are changing and that your strategies should be changing as well. The key here is to stand out and differentiate yourself from your competitors. If your marketing strategy is cookie cutting at best, your chances of differentiation are nearly impossible.

#1 Sharing Overly Promotional Content

If you saw a dip in fan engagement and organic reach, it may be because your posts were, and may still be, too “promotional”. Last year, Facebook changed its News Feed algorithms, which specifically affected brands and the way they conduct their marketing campaigns on the social network. As per user wishes via survey, Facebook algorithms reduced overly promotional page posts in news feeds and shifted to stories that add value or provide more information about specific products and services.

#2 Failing To Test Your Facebook Ads

Facebook affords its advertisers with the opportunity to do split testing to see which ads or ad groups perform better. All advertisers have to do is send out two different versions of your ads to different target audiences and see which one receives more engagement and/or conversions. Facebook advertisers that cut corners and don’t do A/B testing on their ads face huge missed opportunities. It’s important to note that an ad which works on one platform may not work on another.

#3 Taking Too Long To Update Facebook Page

You don’t necessarily have to spend hours crafting your Facebook message in order to get the best engagement. An optimal Facebook post should be 80 characters or less including spaces. If you ran out of ideas, do some browsing over the internet to see what news channels are saying about your industry and share it. If all else fails, perhaps post some syndicated post with a new tagline.

Source: Marketingland

#4 Liking Too Many Pages

It’s been a common practice for businesses to like others’ Facebook pages in hopes that the latter will see it and reciprocate. Exercise caution because those pages can show up in the “liked” sidebar on your page and be seen by all your fans, customers and prospects alike. The rule of thumb is: don’t endorse a page you wouldn’t necessarily endorse as a business. Use your personal account instead.

#5 Boosting Posts Too Much

It’s never a crime to boost posts as long as you do it occasionally and don’t make it your only method of getting visibility. A great (and free) way to make use of successful posts is to repost them using fresh, unique taglines. A common practice is to repost resource posts every 3-4 weeks, preferably on different days of the week.

#6 Broadcasting Instead Of Engaging

Facebook Marketing is a two way street. Facebook posts should be designed in a way that opens dialogue with users. The more engaging your posts are, the more success you will find. A couple of options are: Facebook offers, posing a question, creating a poll and replying to comments. Sometimes a simple thank you for liking and providing feedback goes a long way to show respect for your viewers’ time.

#7 Posting Videos From External Sources

The days in which you share or embed Vimeo, YouTube and other external video links on your Facebook page are long gone. Directly uploading your select video to your Facebook page will yield you more results and engagement. This encourages your followers to spend more time engaging with the content they see on your page. If you’re looking to increase your organic reach, video posts are the best way to do that.

Source: Socialbakers 

#8 Poor Customer Service

Make social media your customer service secret weapon. The last thing you want to pass off to your customers is that you don’t honour their comments or feedback. If a disgruntled customer comments on your post, reply immediately and reach out to them in private via Facebook Messenger. If you want customers to refrain from using inappropriate language, attach a commenting policy and be specific about what is and what is not permitted.

Here’s a guide to creating a Facebook engagement policy.

#9 Linking Facebook & Twitter Accounts

There’s a reason why Facebook and Twitter are considered competitors- they’re two completely different platforms! The language is different for each platform, and so is the ideal frequency of posts. If you have your Twitter account linked to Facebook, you may be alienating followers with hashtags and language they don’t understand.

#10 Not Completing “About” Section

Your Facebook “About” section projects the image of your business. It’s very important to not overlook this step when setting up and optimizing your page.

Here are a few tips:

• Follow the 5Ws and 1H rule to describing what your business does and how it was founded.
• Add as many details about your business within the first 2-3 sentences. Keep your descriptions short, sweet and to the point.
• Provide a sneak peek into your products and services in the long description. How do your products and services solve your clients’ everyday challenges?

The most important thing to remember is to be consistent. Don’t overpost and don’t underpost. Find equilibrium and as soon as you see “negative” impact, change your practices and try a new strategy.

 

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