Why Every Startup Needs To Be Blogging About Their Industry

Blogging can elevate any business to be a respected authority in any niche — as long as it’s done correctly! Through providing value and doing sound keyword research, your startup can obtain extra traffic through blogging, while building credibility with its readers.

#1 Industry Presence

Blogging is an excellent way of saying, “We are here, and we mean business,” and aids a startup to stand out positively. However, it is essential to note that the success and popularity of a blog will not be achieved overnight. The initial stages should be aimed at getting exposure and securing a target audience.

Slowly, valuable and relevant content will earn a blog a loyal readership. Those readers will not only start to engage, share content, and buy products/services, but they will also recommend it to others. A startup will then become an influential voice, whose presence will be felt even by competitors.

#2 Innovation & Emerging Technologies

Starting a business is one thing while providing value is another. A company cannot excel if it doesn’t offer value. One way it can do this is by riding the technological wave.

For example, a startup in the retail industry and with the advancement of augmented reality needs to discover and use innovative ways in its products and service provision. A company blog is a perfect medium for bringing this message to its stakeholders.

Another example would be a company such as Icoholder.com – it provides ranking data on how active certain blockchain startups are and provides content around cryptocurrencies and more – bringing across that they are a handy tool for those interested in investing in a startup.

#3 Problem-Solving

Your content should be geared towards solving your customers’ problems. Engaging with your target audience will ensure that you sell products/services that people actually want. While utilizing a blog as a platform, you can become a problem-solver by responding to queries about the products or services being provided. Blog posts should be aimed at addressing issues raised by your customers and provide an invaluable tool for engaging them.

The value is not in the product but rather in the perceived value. When you have a blog,you’re not only marketing but are also providing information that gets the value to the clients faster.

#4 Content Marketing

Content marketing aids in driving traffic that, in turn, brings more sales. Once the content is shared through social media channels, the market is completely opened up. Social media marketing in isolation has its place for marketing, but for driving further traffic to your blog, it’s invaluable as this free publicity goes a long way in marketing your business.

#5 Business Sales

Blogging introduces your business not only as a venture out to make money but also one that has a vision and different values. This is more likely to appeal to customers as opposed to the tough business-oriented side concerned only with making a profit.

Of course, the only way to relate to customers in this manner is to talk about vision and values. Having a weekly blog feature that focuses on the team behind the business, their values, backgrounds, morals, and ethics is an excellent way to humanize a business and connect to the customers even more.

This is possible without a blog — for example, through a newsletter — however, the blog acts as a central source of all information, and a pivotal point to market from.

#6 Search Engine Love

Blogging boosts SEO — as long as it’s carried out correctly. For this reason, a blog is more than likely to increase organic traffic levels.

Search engines, such as Google, favor fresh content over outdated blog posts, thus enhancing the visibility of your startup on the results pages. By ensuring that your blog content is relevant to the industry and adds value to consumers, search engines will look at the material favorably and reward the site with a higher rank.

Final Words

With blogging being relatively cheap to set up, maintain, and develop, easily accessible, and viewed favorably by the powers that be, it’s hard to see why a startup shouldn’t be blogging about their industry.

The key takeaway from this is that by establishing yourself as an authority in the industry through a blog, you’ll be more successful than a competitor who doesn’t — as long as the blog is used correctly. Couple a blog with the power and popularity of social media, then you have a powerful formula to get off to a positive and successful start.

 

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