Color Psychology In Branding: Industry-Specific Colors Explained [Infographic]

It seems that to now stay competitive in the marketplace startups having to think right outside the box and analyze what determines success on a wider scale, could a simple choice of color be the determining factor of success?

Color Psychology As A Key Factor To Decide On Your Logo

Recently, Towergate Insurance looked into the topic of color psychology in branding. They analyzed what color choice means and in 20 companies throughout various industries, they examined their logos. Below is the data graphic, which shows the companies and industries, looking at which color is favored and with insightful details about what the mental reactions are to the color choices.

It is said that “80% of the visual information we receive from a logo is to do with colors”. 80% is a high percentage and it is remarkable that each color tone can trigger its own psychological response and can either make or break a company.

So, if you are looking to start a new business or perhaps rebrand now may be the time to look at your strategy more closely and think about the color choice you have made.

(c) Towergate Insurance

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