Guy Marson

Guy is Director and Co-founder at Profusion. He has 16 years’ experience in data driven digital marketing, which has led him to work across a wide range of sectors including technology, retail and finance.

How Europe's Startups Can Avoid The Black Friday Blues

Guy Marson, founder of data science and intelligence marketing company Profusion, discusses whether startups should take part in Black Friday and how they can tell if it’s worth their resources.