Andrew Klubnikin

Andrew Klubnikin is Senior Content Manager at R-Style Lab – a custom software development company (IoT, Web, Mobile) with a business office in San Francisco, CA and dev center in Belarus, Europe. Andrei has been a tech blogger since 2011 and currently writes for several websites including Gamasutra, SmallBizClub, IndieWatch, Business2Community, MyCustomer, Tech.co, Mobile App Daily, GameAnalytics, Business.com, etc.

What Digital Customer Journey Mapping Looks Like In The IoT Era

With the number connected devices in the average household rising there are so many points of interaction between brands, products, and consumers that the traditional approach to mapping a customer’s journey does not work anymore. Or does it?