Application For Magna’s Startup Challenge “Driving The Future Of Mobility” Ends Nov 19

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Driving the Future of Mobility consists of four challenges, open to startups from various industries. Apply until November 19 to participate in Magna's mentorship event this December and win a total prize money of 28.000€.


Driving the Future of Mobility mirrors Magna’s 360° view as the only global supplier with capabilities that span the entire vehicle. The Startup Challenge involves a wide range of solutions in the automotive and mobility sector. Startups can enter with their existing solution or technology regardless of industry focus – granted that the solution is relevant and applicable.

#1 Autonomy

Innovators and startups with a technology that enables self-driving vehicles can enter the competition. Solutions include but are not limited to:

  • external and internal sensors
  • on-board embedded computing solutions
  • autonomous driving software enablers including Artificial Intelligence (AI) solutions

#2 Connected Car

This challenge revolves around technologies facilitating a vehicle to communicate with other vehicles, transportation infrastructure, and cloud servers. Among others, this includes:

  • Energy management
  • Smart home services
  • Internet of Things (IoT) technologies

#3 Mobility as a Service (MaaS)

Startups on the verge of disrupting transportation business models as well as supporting technologies which do not require privately owned cars and light trucks can enter this category. MaaS focuses on solutions that are consumed as a service, including individual mobility, goods, and fleets. Solutions include but are not limited to:

  • ride-hailing
  • delivery services
  • carpooling

#4 Mobility Solutions

Solutions related to current mobility challenges are considered in this challenge. Services should offer improved quality, timing or cost of a mobility experience, some of which include:

  • car services (car sharing, parking & charging, automated driving)
  • car ownership (finance, maintenance, connected services)
  • macroeconomic aspects (city planners, energy storage, journey planning)

December: Mentorship Event For Winners

Autonomy, Connected Car, Mobility as a Service, and Mobility Solutions will result in four winners, receiving 7.000€ in equity-free prize money each, as well as an invite to Magna’s mentorship event on December 12 in Munich, Germany. In addition, the event, led by Ian Simmons, VP Business Development and R&D at Magna, grants winners a chance to assess if there is a fit for further project development and opportunities in the automotive industry, including the possibility to further work with Magna.

The leading global automotive supplier runs 327 manufacturing operations and 100 product development, engineering and sales centers in 29 countries. Over 161.000 employees are focused on delivering superior value through an innovative process – a process startups ready to set new industry standards now have the possibility to enter.

Advancing Magna’s Depth Of Startup Engagement

As a company that is seeing a significant amount of disruption in the industry, leading automotive supplier Magna aims to encourage startups and innovators from multiple industries to co-develop new industry standards. To realize the Driving the Future Of Mobility, Magna partnered with StartUs Insights, part of Europe’s leading startup & innovation network.

“In partnering with StartUs Insights we see great potential to advance the scope and depth of our startup engagement in Europe,” said Ian Simmons, VP Business Development and R&D at Magna. “Our aim is to work with the brightest entrepreneurs in the industry, help them bring their ideas to market, and continue providing must-have innovations to our customers.”

The application for Driving the Future of Mobility is open until November 19 (23:59 CET). The winning teams will be announced in late November 2017.

Update: To further encourage the collaboration with innovative startups from Europe, Magna will keep all communication channels open and encourages companies with solutions for the mobility and automotive industries to get in touch for the “Leading Mobility” Startup Program.




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