5 Ways Businesses Can Use Augmented Reality

Augmented reality (AR) is exploding because of its potential. Gamers proved AR to be a remarkable success in gaming with Pokémon Go and the upcoming Minecraft Earth. The power of augmented reality, however, is best used for businesses.

Harnessing The Power Of Augmented Reality

Many different industries can take advantage of AR. Augmented reality in retail is only one of the many ways to use it, with more uses in education, design, and more. This emerging technology can make your entire business process simpler. Let’s look at the five ways businesses can take advantage of augmented reality.

Augmented Reality In Retail

One of the biggest issues in retail is finding the right merchandise. Where can you use Augmented Reality in retail the best? It’s in wayfinding and product search.

The usual layout of retail businesses makes finding products a massive waste of time. A solid implementation of augmented reality in business is providing a real-time map. This map can provide directions and waypoints to the position of different merchandise.

By using special waypoints, you help the customer find items faster. It can result in faster checkout lines and quicker movement of products. The customer won’t need to waste time looking for items and spend it more on checking out or buying more.

Augmented Reality In Warehousing

Among the most significant problems of warehousing is the stocking location. When managing inventory, you don’t stop at setting your inventory positions. You would want to optimize it to get the best usability for everything that you have.

Much like augmented reality in retail, creating an interactive stock locator system is useful. Interactive stock locators can help in both creating the best space and in maximizing stock positions. It can simulate what steps you need to take advantage of your warehouse.

With augmented reality, businesses can create management simulations of their inventory. They can create floor maps that teach everyone where are the products they need. It can also help create cloud automation solutions, saving time, money, and manpower doing so.

Augmented Reality In Design

For interior designers, the power of augmented reality comes from its portability. With AR, they can show how they can do the work for the customers. It helps them bring the showroom to the customers rather than wait for clients to show up.

Businesses like Ikea developed apps that show how furniture can look like in their homes. It is the same for your business. By leveraging the power of choice for the customer, they can trust your business more.

Using augmented reality for retail means empowering customers to do more with your products. By letting them simulate the outcomes they can get, they will see the value of your offers. People are more likely to engage and decide once they see how your products fit their lives.

Augmented Reality In Education & Training

AR systems are among the most critical pieces of technology in education and training. The potential is limitless, bringing learning opportunities everywhere. Beyond the use of augmented reality in retail, schools can use it for more effective instruction.

AR can show learners materials in 3D. Physical demonstrations and instructions don’t need to rely on actual physical objects. Instead, simulations and AR apps can give a general idea of the process.

Doctors can learn and simulate human anatomy in the digital space first without using cadavers. Children can learn about the world and different sciences without having the physical item with them. The potential for augmented reality in education is limitless.

Augmented Reality In Marketing

AR for marketing is the most straightforward but mind-blowing uses of the tech. What are the different benefits marketing can get from augmented reality?

For starters, marketers can give potential clients a free trial in their homes before going to stores. Much like the furniture app, this creates a trust relationship between the store and the customer. If you’re an online business, providing AR trials can be a hit for users.

AR can also augment your branding materials by showing more life-like and dynamic elements. It can help create a buzz around the brand through fun augmented reality experiences. Depending on your budget and your product, AR has something that can improve your marketing.

Using Augmented Reality For Your Business

Augmented reality is a wonderful technology with some of the significant potentials for use. If you’re a business, finding the right AR app can give you an unfair advantage. Whether it’s augmented reality for retail, design, or education, you need the right application that helps.

 

___________

Sharing is caring!

Photo credit: sndrv on Visualhunt.com / CC BY