5 Principal Considerations When Starting An Organic Farming Startup

In the last couple of decades, organic farming has finally started to enjoy the global recognition and popularity it always deserved. With the younger generations becoming more mindful of their physical health and long-term mental well-being, along with the growing scarcity of natural resources and the growing resentment towards unsustainable farming methods, it’s no wonder that organic farming is kicking off in the entrepreneurial world. Simply put, there is much to be gained for investing in the organic industry.

The wellness market is on the rise and with it comes a greater demand for locally-sourced, organic products that leave little to no impact on the environment while bringing fresh food to the dinner table. With that in mind, here are the principal considerations you need to take into account when planning your own organic business venture, in order to navigate the competitive market and appeal to your consumers.

#1 Finding The Ideal Location

If you are looking to become a small local organic farming brand and serve your local community with an occasional shipment of goods into other regions of the country – then your backyard or small plot of land next to your property might do the trick. Starting off small with a piece of land is an excellent way to enter the market without overinvesting or losing money because of too much downtime until news spreads of your brand. It’s also a good way to scale strategically as the demand for your products starts to rise.

On the other hand, you also have the option of launching a grand organic farming venture and shooting for the big leagues by servicing your entire region, country, and beyond. This business model will require you to obtain a sizable capital investment first and foremost, procure a sizable plot of land, build storage units and warehouses, manage logistics and transportation, and hire the necessary staff.

#2 Get Your Business Certified

In the organic farming world, people don’t just want to “take your word for it”, they want to see that your business is certified and that your products have been recognized as organic under the governing laws and regulations of your country or a higher authority such as the European Union. This will help you position your brand in the competitive market as a rightful player with equal chances of success.

More importantly in some cases, an organic certification will allow you to market your brand to your local demographic, as well as a global audience. You can use the “certified organic” ribbon on your packaging, your website, social media, emails, flyers, and all other marketing and advertising material you choose. Keep in mind that your landlord might also require you to get certified before starting production.

#3 The Necessary Utilities Spaces & Features

An organic farm can only be as successful and productive as its production methods and auxiliary features that allow you to uphold a level of quality demanded by the organic industry. In other words, it’s not just about raising soil beds and growing vegetables, it’s also about proper storage, hygiene and sanitation, drainage, and the compounds you use to treat everything you grow.

For smaller organic farmers, the level of investment in primary and auxiliary features such as a mini industrial shed for storage and packaging, for example, along with drainage and soil treatment is relatively low. On the other hand, larger farming ventures will need to include grand storage units, parking lots, and cumbersome drainage and irrigation systems. To decide on the best level of investment for your particular needs and aspirations, you can seek help from established organic farmers.

#4 Learn The Ropes From Experienced Farmers

Much like in any other industry in the business world, networking and resource-mining can mean the difference between long-term success and having to start all over. There are many established organic farming businesses you can get in touch with online or perhaps even in your local area, so take advantage of their experience and knowledge base to avoid some common startup mistakes.

Reach out to owners and managers, and tell them about your plans. Leave the details out of the conversation so as not to give out your USP, but give them enough so that they can provide you with constructive feedback and advise you on the safest way forward. Remember to couple their insights with online information from trusted sources in order to make the best cost-effective decision.

#5 Invest In Marketing & Brand Building

Lastly, understand the importance of building a recognizable brand. It’s a competitive world out there, and the organic market, in particular, is saturated with well-positioned brands that portray wholesome values, stand for something truly meaningful, and of course, wrap it all up in modern, appealing packaging.

Your brand needs to implement these best practices as well if it is to stand a chance at long-term success. With that in mind, be sure to tend to thorough brand-building and create a unique brand identity that will appeal to the modern consumer. Aim to establish an emotional connection with your target audience, and then invest in digital marketing and offline advertising to spread the word of your amazing brand.

Organic farming is in full swing all around the world, and there is plenty to be achieved no matter if your dream is to run a small farm or a commercial organic venture. Take these principal considerations to heart and use them to shape your growth strategy in order to launch a successful startup.

 

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