Infographic: What Your Startup Can Learn From Transportation Disruptors

Innovation does not have to break entirely new ground. Many new and successful business models stem from new ways to consider established industries. Those who find a novel way to approach a service or product are known as industry disruptors.

Creating New Business Models

For example, in transportation, ride-sharing services like Uber and Lyft have disrupted the established norm of taxi and limo services by providing cheaper options and app-driven functionality for payment and hailing. Tesla is another great example, forcing the auto industry to adapt to electric vehicle technology.

A disruptor starts with a good understanding of the needs of the marketplace and an eye for where there are issues with the user experience. Then they capitalize on making improvements. In this case, to disrupt the industry, ride-share services discovered parts of the well-worn travel system that could be repurposed and made more user-friendly through technological advancement.

Even if your business does not apply to transportation, there is a great deal to be learned from those that looked inside and industry for their inspiration. Check out an infographic from The Zebra that outlines what was necessary regarding funding and the successful strategies used to carve out a new enterprise from something that was extant.

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