Magna To Share Its Vision Of Future Mobility At IAA Frankfurt

Magna is a technology company helping to define and create the future of mobility. As the company delivers innovative products and systems for today it is also developing advanced technologies for the future. The 2019 Frankfurt International Motor Show presents an ideal forum to share the company’s vision for the evolving mobility ecosystem.

True to its slogan “Driving tomorrow”, this year’s IAA in Frankfurt/Main is the leading international platform for the very latest developments in the world of mobility. From September 12 to 22, trade visitors and the general public convene to see for themselves the hottest brands, suppliers, and newcomers in the industry, as well as innovative mobility service providers, high-tech companies and startups from all over the world.

Autonomy, Electrification, Smart Mobility & Lightweighting

Magna focuses on four key areas of mobility:

• Autonomy – autonomous technology is shifting how we move, work and even play. See how Magna’s ADAS technologies are shaping an autonomous future and improving lives.
• Electrification – electrification won’t happen overnight – and getting there requires more than a single solution. Automakers require modular and scalable electrified powertrain systems to reduce complexity and to power a range of vehicles.
• Smart Mobility – as cities and roads change, how we use cars will change too. Magna’s smart mobility seating concept is just one example that shows how vehicles can be used and shared differently by making them more adaptable to varying needs – from ride-sharing and family travel to cargo delivery.
• Lightweighting – Magna is leveraging new materials and our body and structures expertise to help make vehicles lighter, which contributes to a future mobility world that is autonomous, electric and smart.

“From vehicle function to driver experience, the definition of ‘car’ is radically changed from what it was a mere generation ago,” said Swamy Kotagiri, Chief Technology Officer Magna International. “It no longer suffices to say cars use technology because today’s cars are technology – and there is much more to come. In this new era of rapidly advancing mobility, everything Magna pursues – from creating systems and products to offering industry-leading perspectives – enables new mobility technologies to perform at the highest possible levels.”

Come visit Magna at Hall 8, Booth D26, to learn what makes Magna different from all other automotive suppliers and follow Magna on Facebook and Twitter for more updates throughout the 2019 International Motor Show.

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