E-Commerce Berlin Expo To Take Place On February 2nd, 2017

Less than two weeks left to the E-commerce Berlin Expo on 2nd of February. Station Berlin will be the venue for the second edition of the e-commerce trade fair that gathers the biggest e-commerce companies in one place. This year, the organizers expect 3,000 visitors and 90 exhibitors. These include the representatives of Deutsche Post, Rakuten Deutschland, Idealo, Semrush, Freshdesk, PrestaShop and Händlerbund e.V..

The visitors will also have the opportunity to participate in presentations covering the current e-commerce trends. Leading industry experts will give their talks and share their expertise on four stages.

Spreadshirt & Alibaba Group Among Speakers

One stage will be dedicated to selling on different markets. Hugo Smoter, CCO at Spreadshirt, will talk about the influence of cultural differences on sales. For these purposes, he will compare the German and the American sales strategies. There will also be a dedicated panel session on international expansion, moderated by Oliver Prothmann, President at BVOH. The speakers invited include Karl Wehner (Alibaba Group), Roman Decker (Schneider Group), Dominik Johnson (Yandex) and Nenad Cetkovic (Lengow), who will focus mostly on China and Russia.

Other experts such as Annegret Mayer from Handlerbund AG and Nadine Litchfield from Germany Trade & Invest will focus on the German e-commerce market. There will also be a joint talk of Konstantin Guratzsch, Christian Schlueter (Xing), and Laurence Kozera (Foucault) from Google who will deal with AMP, i.e. Accelerated Mobile Pages.

The experts will also present the most up-to-date strategies for e-commerce companies. Bjorn Espenes (FINCH) will talk about programmatic advertising, Karsten Koehler (HubSpot) will elaborate on the topic of personalized ads, while Fernando Angulo (SEMrush) will discuss the importance of SEO in e-commerce. Philipp Hädrich (Home 24 AG) and Emanuel Köchert (Smartly) will, in turn, focus on how to scale advertising in the social media.

A detailed agenda and the list of speakers and exhibitors are available on the official website of the event. Anyone interested in participating in the event should also register there. Participation in the event is free of any charge, but the number of tickets available is limited, so it is best to hurry up and register as soon as possible.

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