DragonFire: Digital Marketing That Fits Any Budget

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We sat down with DragonFire's CEO, Demetrius D. Harris, to discuss digital marketing and the importance of guiding clients the whole way rather than just a part of it. Learn more:

DragonFire: Digital Marketing That Fits Any BudgetDescribe DragonFire in 50 words or less.

DragonFire is a comprehensive digital marketing company that expertly handles all aspects of online branding. Our services include web development, mobile app development, social media management, search engine optimization and digital advertising – all helping our clients #Torchthecompetition.

How did you come up with the idea to found your own business? What problem are you solving?

We came up with the idea for this company because we recognized a huge need for businesses to employ digital marketing services across all industries. We provide an alternative to high priced agencies that are only out to extract as much money as possible from their clients. We build digital marketing campaigns to fit any budget.

In what ways do you measure your success and how do you make sure you don’t lose track?

We measure our success based on the success of our clients’ digital marketing campaigns. We keep track of that success by providing our clients with monthly reports that detail the progress of their campaigns. We also employ project management software to keep track of every single step of the process.

Bootstrapped or financed: What fuels your startup now and what will in the future?

Our company was started with bootstrapping, none of the startup funds were financed. We have been able to scale our company to an international digital marketing firm within 2 years with the reinvestment of the profits made since inception.

What were the biggest challenges you faced building your startup?

The biggest challenge we faced in building our startup was finding reliable web and app developers. We had to develop an airtight screening process to make sure that we build a development team with the skills and experience we needed at an optimal price point without sacrificing quality of work.

With ferocious competition and a booming trend to build new companies: How do you make sure you don’t get lost in the shuffle?

We let our work speak for itself. We have lots of clients that are very happy with how we take care of them when it comes to digital marketing needs. We are not a fly by night company that just wants you to pay us and we disappear. We remain with the client every step of the way. We want to be seen as your ongoing digital marketing consultant.

What do you look for in team members?

We look for people that are ambitious, self-driven and have an excellent work ethic. I also look for team members that challenge me and are not always quick to agree with me on everything.

Why would a talent join your team?

A talent would join Team DragonFire because we have built a culture of excellence and success. Anyone who joins our team can be assured of a company culture that helps them to succeed at whatever capacity they join the team. We value each and every team member for their skills and all they bring to the table.

What was your most memorable moment so far?

Our most memorable moment was our 1 year anniversary karaoke party! Pure comedy!!

7 years from now: How did your startup change the world?

7 years from now, DragonFire will be known as the model digital marketing company that paved the way for exceptional digital marketing techniques that will be employed by many businesses, agencies, and digital marketers world wide.

What advice would you give fellow founders for their startup?

Our advice to fellow founders is to never ever give up on what you set out to do. There will be many many obstacles that will arise on your journey. But it’s not what happens to you on your journey, it’s how you respond to it. Perseverance is the key!



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