3 Millennial Marketing Strategies That Will Get You On Top

Among different niches and segments, Generation Y and Z are surely getting more and more attention from corporates and startups alike – especially thanks to the this generation’s immense spending power of more than €160 billion annually.

According to Content Science Review, 74% of these Millennials spend at least 5 hours each week engaged with online content – and with some of these being actively marketing themselves, or producing content, I could wage.

Because you are talking to a younger, more informal audience (boundaries are much more blurred), should you be marketing with all the LOLs?

Not necessarily.

A key misconception about millennial marketing is that most of them are entrepreneurs, explorers, and travelers. If on one end, pro-active and more influential Millennials are part of the mere 26% percent who has a nomadic, freelance lifestyle.

There are 3 things that shape up the Millennial audience, regardless of the trendy and hip stereotype that these people may actually not match.

The truth is, as a highly influential audience, this audience is shaping the habits of peers and other age groups thanks to the power of persuasion.

#1 Video Content

In a fascinating article from Adobe, 52% of marketing professionals name video as the content with the best ROI. If you want to really nail the right time frame, HubSpot‘s research shows the optimal times for social media video are the following: one minute for Facebook, 30 seconds on Instagram, and 45 seconds for Twitter.

If you have not brainstormed a strong video strategy just yet, this may be the best time for you to create something that stands out from the crowd. Think about an effective series that will catch your audience’s attention, as well as tell a story about your brand.

#2 Customer Service, Redefined

With the assistance of social media, millennials tend to be much more vocal than other audiences – this is why it’s essential to shape and create a targeted promotion that really speaks to them and encourages them further.

As 65% of millennials start interactions with a brand online, the immediate response to social media impacts customer service sensibly. So much so that it evolved to be shaped as a very approachable and straightforward interaction. With the advent of artificial intelligence (AI) and smarter conversation interfaces (chatbots), investing time and effort in customer service is more important than ever.

#3 User-Generated Content (UGC)

This will definitely not come as a shock, but only 6% of millennials in the U.S. consider online advertising to be credible. Despite mainly consuming content on their phones, Millennials are petty much wired to ignore any content that is, or sounds, heavily advertised. It’s a much more educated and aware audience, and this must be taken into account. According to Hubspot, 84 % of consumers research online, and 70 % read online reviews before buying online. Harnessing the power of peer review and user-generated content to really get Millennials’ attention is key. In a study from Deloitte, 51 % of Millennials say that being able to see consumer opinions has a greater impact on making a purchase decision.

Another way to really harness user-generated content is to embrace new marketing forms such as influencer marketing.

Even if for the longest time influencer marketing has proved to be poorly regulated and overwhelming at times, as a company Whole Influence has shaped standards and guidelines to support startups just getting started with influencer marketing. As an industry growing exponentially, if looking to harness user-generated content, influencer and new word-of-mouth marketing may be what you are looking for.

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