Infographic: 3 Predictions About The Future Of SEO

Although the fundamental aspects of SEO remain the same, it is an ever-changing and growing subject. It has to adapt to changes and trends, and it is extremely important for businesses to take it seriously as part of their digital marketing strategy.

Not only consumers change the way they conduct searches online, but also search engines are consistently updating and refining their algorithms.

In order to stay ahead of the game, businesses need to look into the future of SEO so that they don’t get left behind. So, what does the future of the SEO look like?

#1 Mobile Search

People are already using mobile devices to conduct searches more than desktop computers. Therefore, businesses have already begun to adapt their SEO accordingly. However, in the future, the use of mobile devices is likely to increase even further.

It is more important than ever to make sure that your business has a responsive mobile web design, separate URLs for different devices, and to ensure that resources are crawlable.

Try to avoid common mistakes such as unplayable videos or pages that provide a poor search experience, as this can considerably demote a web page in search engine rankings.

#2 Artificial Intelligence Will Boom

An interesting SEO statistics report predicts Google’s Rankbrain to process 100% of queries in the next 2 years. It is also likely that the advancement of Artificial Intelligence (AI) technology will start to eliminate all aspects of black hat SEO, which will be great for the SEO industry as a whole.

The first step in preparing for this stage is to make sure that businesses create content that is engaging and informative. AI will also start to make things more personal, which can result in businesses changing their marketing tactics completely.

#3 Voice Search

More and more people are using voice search tools such as Amazon Alexa and Siri to conduct searches on the internet, either through smart home devices, computers, or mobile devices. When addressing a search vocally, we tend to do this very differently than if we were to type out the query. For example, we are likely to use a much more conversational tone.

In order to prepare for this, businesses need to provide more visibility on featured snippets, and instead of using singular keywords look into the possibility of using long-tail keywords.

To learn more about SEO trends, check out the infographic below.

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