Trevor Keane: “I Definitely See Myself Helping Others.”

Describe yourself in 50 words or less.

Determined. Determinedly determined.

What are you currently working on?

SportEGo, the fan engagement and gaming company. We build gaming products for sport organizations and fans that drive revenue through fan engagement.

What led you to this?

Desire. I wanted to change my life and be my own boss so I took matters into my own hands. I quit a good job. I studied and I started at the bottom in another profession to learn skills. I worked on my product and looked for the means to get a MVP to the market.

What drives you?

My family. My wife and 3 kids. I want them to be proud and to know I gave it my all.

Describe your typical day from waking up to going to bed.

There is no typical day. Every day is different. There are two real constants (in as constant as they can be). I always drop my 5 year old to school and I always try and get a run in to clear my head. In between, anything from skype calls, phone calls, travel, emails, google hangouts – you name the communication channel and I’m talking or writing on it trying to get the name out there or even better, get business.

In 7 years from now: Where do you see yourself?

Hard to know. It’s a tough question. Hopefully SportEGo is going from strength to strength and has branched out to other markets and sports. I definitely see myself helping others as it’s something I currently do where I can.

Tell us about your best idea and worst execution.

SportEGo is the idea, it continuously evolves. It grows legs, there are ideas for products, some work, and some get booted into touch early. We make mistakes but we fail fast. If something is not working we change it.

Tell us about your worst idea and best execution.

My worst idea… hmm none really, I don’t believe in a bad idea. I think there is something to learn in everything. I look back at some things and think maybe that wasn’t the right fit at that time but you take something away from everything.

What trends would you bet your money on? And how will it influence everyday life?

My trends are generally sport related. I like the idea of where Virtual Reality is going in sport and really want to get into side of things with fantasy games. I love the whole stadium experience for fans and I am keen to see where that goes. Clubs and sporting organizations are realizing that fans want experiences and they are starting to provide them, be with the ability to upgrade seats live at a game, order a beer from you seat or mini TV screens at the back of seats so fans can see replays, clubs are thinking about the fan experience.

What seemed to be the most important thing in the world when you were 10 years old?

When I was 10 years old the most important thing in my life was football and friends. Not a lot has changed.

Who is your hero and why?

Two heroes. I know I should say Richard Branson or someone like that but it is my Dad. In 1983 we [Mum, Dad and sister] went to Italy for a week’s holiday. I was four so don’t really remember it. On the way home, the plane was full so we were offered the chance to stay on. My dad panicked though as he would have being forced to miss work, so we got on the plane. The day after we got home, he got made redundant from job. Instead of letting it get him down, he started his own cleaning company and gave us a good life. The other hero? Batman of course.

What advice would you give first time entrepreneurs?

Build your network. Talk where opportunities exist to talk. Go meet people at snr level. Help others when you can and don’t give up. Make sure you run or get exercise to clear your end and when possible, sleep (I sleep a lot on planes and trains).

Editor’s Note: Read more about Trevor‘s startup SportEGo here.

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