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How To Create SEO-Friendly Videos That Engage

Published on: February 4, 2016

Videos are mainly meant to entertain, yet making an engaging video that goes viral is be very challenging. Implementing these 4 strategies to create an SEO-friendly video will give a boost to your website traffic in no time!

Videos are rapidly becoming an integral part of the digital marketing strategies of successful and forward-driven companies. They have taken center stage for businesses when it comes to communicating important concepts to their target audiences.

However, the audience watching the video may not always click through to the business’ website. There might be multiple reasons for that:

  • The content is irrelevant.
  • They might not be able to find your video easily.
  • There’s no specific reason why a viewer should watch it.
  • The potential viewers can’t understand what the video is about.
  • It has not been promoted properly.
  • The video is too long for the audience to watch it patiently.
  • But, how can you do that? Here are 10 ways you can create SEO-friendly videos on YouTube and Vimeo that engage and convert viewers.

1. Make It About The Viewers

Before we start listing off ways to drive traffic to your video and website, it’s vital to reiterate that you need to be proud of the content you’re creating. If your video has poor sound quality or a script that sounds like you just woke up with a hangover, you’re video will not garner any good results.

2. Solve Problems Through Video Conferencing

You need to provide excellent content that can help consumers solve different types of problems with your expertise. Your videos also need to provide some new information, which will attract the attention of the viewers. While creating the videos, put yourself in the shoes of your audience and then try to figure out the problems that they face on a regular basis. Perhaps consult AMA sites like Quora and Reddit. Design the videos in such a way that they come in handy for the audience to accomplish their goals in more effective ways.

3. Host The Video On Your Own Domain

There are multiple platforms for sharing a video that you have created. These include Vimeo, YouTube and so on. However, it is always a good idea to host the videos on your own domain. If the video becomes popular, it will have a positive impact on the traffic of your website. Plus, you will also have some benefit if the video is shared or embedded from your website.

By hosting the videos on your site, you can bypass the ads that would otherwise appear before your video if it is hosted on YouTube or Vimeo. Having the video on your site means that no one will be able to take away any credit of the video from you.

4. Allow Video Embedding

When you host a video on your own website, you must be technically adept. You need to make sure that others can embed your video. This increases the number of backlinks to your website, potentially providing your site with a significant increase in traffic. This, in turn, will support the SEO results for your website.

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